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3 Success Factors of Empowered Women Entrepreneurs

OmniLinc celebrates #EmpoweredWomenEntrepreneursDay

In what now seems like yester-year, high potential women suffered under the metaphoric “glass ceiling”. In those days, several factors made it virtually impossible for women to rise to top leadership positions.  Today, however, women have not only proven themselves in the corporate world but empowered women entrepreneurs are rocking the world as well.

Well-known personalities such as Oprah Winfrey, Debbie Fields and Sara Blakely are among thousands of women who have started and developed multi-million dollar entrepreneurial ventures. The testimony of their success is essentially the same.

Hard work! Consistent effort! Never give up!

How do women entrepreneurs kick these success factors into high gear? While hard work, consistent effort and grit seem like “the obvious”, there are factors that power each one.

“Doing the best at this moment puts you in the best place for the next moment.” –Oprah Winfrey

3 ways to kickstart your success as empowered women entrepreneurs

1 Know the next right step to take.  Enough cannot be said about engaging in the planning process. Taking the time to do this, helps you stay ahead of the curve in your industry.

2 Work on yourself. Increase your knowledge and improve your overall well-being. These are steps often underestimated in value. Creating a continuous learning environment and taking time for yourself are important sustainability factors for every business.

3 Stay grounded.  Know your purpose and stay focused on the path ahead. We often hear do what you love. But we should take that a step further and not just do what we love but live what we believe. Our value system should keep us grounded as we forge ahead in the process of business building.

As part of its Stepping Up and Stepping Out strategy OmniLinc celebrates #EmpoweredWomenEntrepreneursDay. The economic and philanthropic value brought to world through thousands of ventures deserves the accolades attracted through the celebration of this day.

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Handmade

Handmade items for business

Having a business strategy that includes handmade products is not far-fetched.

Many businesses and people decline “handmade” items in favor of “factory-produced”. Generally the decision is cost-based. However there is value in handmade items that is often overlooked during the purchase decision.

During our strategy planning month, the team at OmniLinc gets creative around productivity, cost efficiency and relationships. Our B2B strategy encourages support for small businesses particularly artisans. For items we purchase in small quantities at a time, handmade products are an ideal solution. Their quality and color adds value to our business while enhancing our environment.

We are sharing our top picks of handmade items to use in your business.

3 Handmade Items For Your Small Business

1 Handmade Soap – offered in a wide range of scents and shapes, a quality soap from natural resources provides a sweet blend of moisture and smell one generally finds in well-known brands.

2 Handmade Paper – as a digital services company we don’t have much need for paper, however handmade paper works great for the special notes we send to our clients in celebration of their special moments.

3 Handmade Wooden Furniture and Fixtures – if you appreciate the look and feel of real wood, consider handmade. While they may not be ideal for large office buildings, they are great for a unique look and feel in smaller offices.

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Stepping Up and Stepping Out

OmniLinc is Stepping Up and Out while celebrating #NationalWalkingDay

Steps 1, 2, 3

When the team at OmniLinc discussed celebrating #NationalWalkingDay, the conversation branched off into an exchange about sneakers.  The main thrust was about purchasing white sneakers and designing them to reflect OmniLinc’s 2020 mantra – Stepping Up and Stepping Out.  Silently, I sat absorbing the exchange of ideas but soon my mind wandered to the many challenges I have with my feet. What type of sneakers would I need that would be the right size and fit?

Business is a lot like that.  Management is concerned about finding the right size and fit. In the case of Omnilinc, the right size refers to the right number and mix of services. The right fit is about hiring the talent that would best achieve our organizational objectives. 

But this has not come without designing and building the right environment that gives way to explosive expressions of endless creativity. We mix business with fun as often as we can. Its a recipe that allows us to get to stepping. Stepping Up our game and Stepping Out of our comfort zone to drive positive change.

Here are our first few steps.

Steps 1, 2 and 3

1Get to know your customers – not just the identified target market, but the actual people in those target markets.  This requires a deeper dive into the dynamic demographic of the people you serve. The objective of this exercise is to see your company through their eyes and use that information to unlock the door to market growth.

2Establish yourself as an industry leader by creating a culture of continuous learning.  Share knowledge and implement best practice. 

3Be highly visible.  Social media is now a critical tool for business. 

Now it’s time to get to stepping… enjoy the journey!